Another novelty article that I found amusing.
Lululemon Athletica is famous for using unique materials in its workout clothing. These materials include bamboo, silver, charcoal, coconut and soybeans.
One of its lines, VitaSea, claims that its products are made of seaweed. However, through a series of tests, it has been discovered that there is not actually any seaweed in the clothing.
The article briefly mentioned the duplicity in advertising. I would have liked to see this issue explored in greater depth, as opposed to the 2 lines the articles devoted to it.
The article then went into the financial history of the company. Within this section, it did include a quote from Deanne Schweitzer, Lululemon’s director for products and design, about investigating the seaweed shirt issue.
However, as with all business articles, I am left disappointed. =\
The article only cited one person's opinion of the faulty claim of the company. I would have liked to see more opinions, but given that the article was in the business section, I knew that wouldn't be its focus.
The full article is here:
http://www.nytimes.com/2007/11/14/business/14seaweed.html?pagewanted=2
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It seems like there is a growing interest among the consumer public in "natural" clothing. Honestly, though. Seaweed clothing? Why? Is it "greener"? Just more comfortable to wear? Maybe it's the consumers fault for actually believing their clothing had actual seaweed in it. This just shows that consumers are gullible, and companies are always willing to take advantage of it.
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